by Dharam CW2 | Jul 24, 2023 | General
Delivering a successful project is challenging, especially when there are multiple stakeholders. However, even if a project is performed on time, on budget, and to the expected scope, it can still be regarded as a success only if the stakeholder expectations are managed appropriately.
Each project stakeholder has certain expectations. Project managers are at the forefront of potentially disastrous situations when such expectations conflict. They must address and resolve the issue or risk jeopardizing the project and their position. Because the fundamental cause of problems is only sometimes apparent, project leaders and teams must analyze links between issues and stakeholder motives using interpersonal skills such as resolving conflict, resistance to change, and trust building.
Project Stakeholders
Project Stakeholders
A stakeholder is an individual, group, or organization that is affected by the result of a business venture or project.
Stakeholder interactions may positively or negatively impact the project’s life cycle. Thus, a project leader must identify important stakeholders and develop a stakeholder management plan to satisfy their demands. Using project management tools and strategies to keep track of the key stakeholders is an excellent method to remain on top of things and ensure that project stakeholders remain satisfied and productive.
Types of Stakeholders
Internal Stakeholders
An internal stakeholder is somebody whose interest in the project is directly linked to their affiliation with the entity in charge. Internal stakeholders want the strategic and commercial goals of the project to be realized. They might be project managers, team members, sponsors, owners, or investors.
External Stakeholders
External stakeholders are not directly linked with the company but are important to the business or are influenced by the project in some way. Those are frequently supply chain participants, creditors, or public groups.
Stakeholder Management
The stakeholder management process includes communicating project status, expenses, and barriers to stakeholders to increase visibility, navigate changes in project direction, and manage expectations. Project stakeholders are those involved in the project or whose interests may be influenced by the project’s execution or completion.
Stakeholder management helps project managers keep change at the forefront of their thoughts while making it less intimidating. Furthermore, the stakeholder management plan is a reminder for every interaction the project managers have with direct or indirect stakeholders, helping them maintain a genuine link between the project and day-to-day operations.
Closing the Stakeholder Expectation Gap – Means
An effective stakeholder management process ensures that timely and relevant feedback is provided, and that the stakeholder management strategy directs the change effort. The project manager maintains stakeholder expectations, resolves conflicts, and identifies and fixes any problems that develop throughout the project. In general, the following are the fundamental parts form the stakeholder management process:
The Necessary Elements For Successful Stakeholder Management
- Managing stakeholder expectations: The project is more likely to succeed when stakeholders’ expectations are actively managed. As a result, to ensure perfect conformance with project goals and expectations and to continue the project management effort, the project manager must continually negotiate and influence the demands of stakeholders.
- Managing stakeholder perception: It is critical for project success to ensure that stakeholders are involved in the project regularly and are kept up to date on the project’s progress. High-level stakeholder perception increases the likelihood that stakeholders will provide the necessary support and the project will be completed as intended.
- Keeping track of stakeholder activity: The project manager is primarily responsible for recording and tracking all stakeholders’ activity. As a result, to secure stakeholder acceptance and project communications plan adherence, the project manager should formally document all contacts with stakeholders and keep records of the project’s outcomes.
- Solving problems and resolving conflicts: To avoid challenges and conflicts, the project manager should address stakeholders’ concerns and identify risks and threats in collaboration with conflict management. By referring to change requests, the project manager can generate solutions.
Understanding the components of the managing stakeholder’s process enables the project manager to engage with stakeholder expectations and demands and build action plans to be used when disputes and challenges emerge. The project manager can utilize the following tools to assess conflicts and challenges, as well as manage stakeholders on an individual and group level:
Tools To Assess Conflicts And Challenges In Managing Stakeholder’s Process
- Issue logs: An issue log is a tool for assessing issues and documenting resolutions. It is a document with a rigid categories structure that allows each issue to be placed in the appropriate category (issue group). The project manager uses problem logs to ensure that each stakeholder understands the project and maintains positive working interactions among all stakeholders, including project team members.
- Change Logs: It is a tool for documenting any changes that occur throughout a project. The project manager uses change logs to track changes and their impact on project goals and deliverables. A change log should be provided to project stakeholders and should include data on changes to risks, uncertainties, costs, and budgets.
A change request for project deliverables may result from the technique for managing and engaging stakeholders. Changes to the stakeholder management approach and registry are also feasible. The method of managing stakeholders allows for evaluating and modifying stakeholder benefits created earlier in the project’s life cycle.
Five pitfalls to address while dealing with the expectations of stakeholders
5 Pitfalls To Address While Dealing With The Expectations Of Stakeholders
- Identify the stakeholders
A project often involves many stakeholders, and it can take time to identify all of them. A stakeholder is a person, a group, an organization, or a set of organizations that are actively involved in or may be affected by the project. Stakeholders can have an impact on a project in a variety of ways.
For example, if a stakeholder is top management in an organization and is not completely committed to a project, it may drastically limit buy-in throughout the business. Founders and C-suites are also stakeholders who can positively or negatively impact a project. Therefore, the identification of stakeholders is a critical step in managing expectations.
- Classifying stakeholders
Effective stakeholder management necessitates a project manager categorizing stakeholders based on their role in project completion. A project manager must determine which stakeholders are supporters and which may be obstacles to the project. It might be challenging to define the types of risks, where and when each risk exists, the impact on the project, or how to build strategies to handle possible risks if stakeholders cannot be classified.
- Mapping expectations
Project managers must resolve possible concerns, keep stakeholders involved and motivated, and finish the project on time. A project manager must have a good understanding of all stakeholders’ expectations. Stakeholder analysis and adequate documentation can be useful in mapping expectations. Stakeholders may have different priorities when completing tasks, milestones, or the full project. Their interests may be interpreted differently and have different definitions of success.
For example, one stakeholder may prioritize project completion on time, while another defines success as keeping it under budget. Mapping expectations and obtaining clarity among all stakeholders enhances the possibility that a project manager and their team can effectively complete a project.
- Using appropriate communication methods
Stakeholder management requires determining and implementing appropriate communication methods. To successfully manage stakeholder expectations, a project manager must establish the available and preferred communication mechanisms for stakeholders. A poor or incorrect communication approach can lead to distrust and dissatisfaction between stakeholders and a project manager. It is also essential to adjust communication tactics and frequency based on elements such as time, message, purpose, secrecy, or changes based on stakeholder contexts.
- Engaging stakeholders
Stakeholder engagement during the project with frequent updates boosts stakeholder confidence, which is essential for project success. In addition, efficient stakeholder management necessitates the involvement of stakeholders in decision-making by the project manager.
Although a project manager may believe they have already determined the optimal course of action, they should incorporate stakeholders in procedures and pertinent talks to ensure all options have been examined; otherwise, key possibilities and expectations may be missed.
Closing the Stakeholder Expectation Gap – Methods
Before beginning a new project, start by identifying all stakeholders. First, identify those impacted by the project and the organizations that will influence the project. Then, using the strategy outlined below, begin developing strong relationships with each stakeholder.
Closing the Stakeholder Expectation Gap – Methods
- Analyze stakeholders
Conduct a stakeholder analysis or an evaluation of the key participants in a project and how the initiative will affect their issues and requirements. Determine their unique qualities and interests. Find out what motivates them and what frustrates them. Define responsibilities and levels of engagement, and assess whether there are any disputes among stakeholders.
- Assess the influence
Determine the extent to which stakeholders can have an impact on the project. The more powerful a stakeholder is, the more a project manager will require assistance. When evaluating stakeholders, consider the question, “What’s in it for them?” Knowing what each stakeholder needs or desires from the project allows the project manager to measure their degree of support. Remember to weigh support against influence, like Is it more necessary to have strong support from a low-level stakeholder or moderate support from a high-level stakeholder?
- Understand their expectations
Determine the exact expectations of stakeholders. Then, when necessary, seek clarification to ensure they are thoroughly understood.
- Define “success”
Every stakeholder may have a distinct definition of project success. Discovering this towards the end of the project is a potential disaster. Instead, gather definitions and integrate them into the objectives to guarantee that all stakeholders support the final results.
- Keep stakeholders involved
- Don’t just provide updates to stakeholders.
- Solicit their opinions.
- Schedule time for brief meetings to get to know them better.
- Determine each stakeholder’s ability to engage while keeping time restrictions in mind.
- Keep stakeholders informed
- Send regular status updates.
- One update each week is generally adequate.
- Hold project meetings as appropriate, but allow enough time between them.
- Respond to stakeholders’ inquiries and emails as soon as possible.
- Regular contact is usually valued – and may help ease the impact when you have unpleasant news to deliver.
These are some of the fundamentals of developing effective stakeholder connections. However, like with any relationship, there are subtleties that every effective project manager knows, such as understanding the distinctions and responding successfully to various types of stakeholders.
Final Thoughts
There is a link between resolving conflicts in stakeholder expectations and project success. Similarly, the faster project teams defuse a potentially dangerous situation by recognizing the source of conflicts, the link between issues, and the motivations of stakeholders, the simpler it is to develop trust, settle conflicts, and overcome resistance to change.
Using diverse modes of communication between the project team, senior management, and stakeholders improves prospects for mutual understanding. These methods may help the project managers to meet the stakeholder expectations and reduce the risk of project disaster.
Feel free to check out my discussion on this topic with Thomas Walenta in YouTube
For any questions related to your Project Management career, training, and certifications, you can book an obligation free 15 minutes session with me by visiting talktodharam.com
You can subscribe to the vCare Project Management YouTube Channel to catch future videos of our Q&A series and certification success stories: https://bit.ly/2YF0wJl
You can subscribe to and follow my podcasts and interviews with Project Management Experts on YouTube at https://bit.ly/2NDY8wd
by DharamCW | Mar 10, 2023 | General
A project is deemed successful when it meets or exceeds the expectations of its stakeholders. Every project has a unique set of stakeholders—sometimes far too many. Trying to meet all of their requirements is more often an impossible task. Nonetheless, the project manager must deal with all stakeholder situations smoothly because the stakeholders and the people they represent often evaluate the project’s success.
Project Stakeholders
But who are the stakeholders? According to PMI, “Project stakeholders are individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.”
Stakeholders can be internal or external to the organization that is carrying out the project.
“Project Sponsor” is also a stakeholder, typically an organization executive with authority to assign resources and enforce project decisions. Project sponsors are called internal stakeholders in the project. Stakeholders include the project manager, project team members, and managers from other departments within the organization. Identifying all project stakeholders as early as possible in a project is critical. Leaving out key stakeholders or the department’s function and not discovering the fault until the project is well underway could be disastrous.
Types of Stakeholders
Types of Stakeholders
There are two types of project stakeholders:
- Internal Stakeholders
- External Stakeholders
Internal stakeholders are individuals or businesses whose relationship with a company is determined by their position within its structure. As the name implies, these individuals are involved in a project from the inside. They are as follows:
- A project sponsor
- An internal customer or client
- A project team
- A program or portfolio manager
- Management
- Another team’s manager of the company
External stakeholders are those interested in a company’s operations. Still, they do not necessarily have a role in the decisions of the business. However, they can influence success or failure based on their vested interests. They can be just as powerful as internal stakeholders. These stakeholders are not directly involved in the project but are affected by its outcome.
- An external customer or client
- An end-user
- Subcontractors
- A supplier
- The government
- Local communities
- Media
Characteristics of Stakeholders in a Project
- When contributing to a project, stakeholders have varying levels of responsibility and authority. This level may change as the project progresses. It can range from one-time contributions to complete project sponsorship.
- Some stakeholders may also actively or passively undermine the project’s success. These stakeholders require the project manager’s attention throughout the project’s life cycle.
- Stakeholder identification is a continuous process throughout the project’s life cycle. Identifying them, understanding their level of impact on a project, and meeting their demands, needs, and expectations are critical to the project’s success.
- Just as they can positively or negatively impact a project’s objectives, stakeholders can perceive a project to have positive or negative outcomes.
- A project manager’s most important role is managing stakeholder expectations, which can be challenging because stakeholders often have different or conflicting goals.
Stakeholder Management
Stakeholder management is the process of organizing, monitoring, and improving relationships with stakeholders. It entails systematically identifying stakeholders, analyzing their needs and expectations, and planning and carrying out various tasks to engage them. In addition, a good stakeholder management process will allow them to coordinate their interactions and evaluate the status and quality of their relationships with various stakeholders.
A critical component of running a successful project is developing and maintaining positive relationships with the affected communities and other stakeholders.
Investing time in identifying and prioritizing stakeholders, as well as assessing their interests, provides a solid foundation on which to build the stakeholder engagement strategy. In addition, good stakeholder management includes ‘business intelligence.
Benefits of Stakeholder Management
Benefits of Stakeholder Management
- Build Reputation
- Competitive advantage
- Corporate governance
- Risk management
- Social license to operate
7 Principles of Stakeholder Management
7 Principles of Stakeholder Management
Clarkson Centre created the seven principles of Stakeholder Management for Business Ethics under the leadership of Max Clarkson. The Clarkson Principles are, in many ways, “meta-principles” that encourage management to embrace specific stakeholder principles and implement them according to the norms.
- Managers must acknowledge and actively monitor all legitimate stakeholders’ concerns and consider their interests in decision-making and operations.
- Managers must listen to and communicate openly with stakeholders about their respective concerns and contributions and the risks they face from their involvement with the corporation.
- Managers must implement processes and behaviors sensitive to each stakeholder constituency’s concerns and capabilities.
- Managers should be aware of the interdependence of stakeholder efforts and rewards and make an effort to fairly distribute the costs and benefits of corporate activity among them while taking into account their risks and vulnerabilities.
- Managers should work with other public and private entities to ensure that risks and harms resulting from corporate activities are minimized and compensated appropriately where they cannot be avoided.
- Managers should avoid activities that could jeopardize inalienable human rights or create risks that, if clearly understood, would be patently unacceptable to relevant stakeholders.
- Managers should be aware of potential conflicts between their role as corporate stakeholders and their legal and moral obligations to all stakeholders and address such conflicts through open communication, appropriate reporting and incentive systems, and, if necessary, third-party review.
Understanding the Stakeholders
A good understanding of the stakeholders is the key to successful stakeholder engagement. In addition, understanding stakeholder concerns and interests can lead to product or service ideas that address stakeholder needs while allowing the company to cut costs and maximize value.
1. What else can you learn about stakeholders to better understand their needs, priorities, preferences, and concerns? Consider:
- Demographic data- Ensure to engage with a diverse community and stakeholder groups.
- Social networks- Focus on the important, often undocumented, social connections between stakeholders.
2. Stakeholder Mapping – Stakeholder mapping is the visual process of depicting all stakeholders of a product, project, or idea on a single map. The main advantage of a stakeholder map is that it provides a visual representation of all the people who can have an impact on your project and how they are connected.
3. Salience model – investigate the power, urgency (need for immediate action), and legitimacy (appropriate stakeholders), as well as the interaction or groups of stakeholders that result.
4. Determine stakeholder expectations and compare them to the scope and expectations of the project or organization for which the engagement program is being run. Is there a mismatch in expectations, and how will this be addressed? Consider the following:
- What information do they need from you, how often, and in what format/channel do they want it?
- What is their financial/social/emotional stake in the outcome of the work? Is it favorable or unfavorable?
- What primary motivations will shape their perceptions of your project or organization and their interactions with you?
- What are their current feelings about the organization and project? Is it founded on reliable data?
- Who influences their thoughts, and who are they influenced by?
Ways to deal with common stakeholder problems and challenges
- Stakeholder conflict occurs when different stakeholders have incompatible goals. It causes a “problem” for the company because it can impact its performance and success.
- Conflict necessitates that businesses effectively manage stakeholder interests. Not all stakeholders are strategically important to the company. As a result, businesses must determine which ones should be prioritized.
- Potential problems can be avoided by conducting an upfront analysis of who the stakeholders are and how and when to involve them in the project.
Analysis of common stakeholder issues
Analysis of common stakeholder issues
As no two stakeholders are the same, the issues they may introduce into a project will be vastly different. This factor means there could be many reasons why a project encounters stakeholder resistance or the project team struggles to gain traction. Identifying stakeholder issues during the project can help with planning ahead of time and preparing an appropriate response.
- Trying to align different stakeholders.
It is generally a good thing to have a variety of interests in the project and its outcome, but having a lot of different stakeholders can also pull the project team in too many different directions. In addition, it can be challenging for project managers to coordinate too many different stakeholders, which could add new difficulties to the project.
- Competing priorities between stakeholders
Stakeholders bring their objectives and expectations to the project. However, at least a few of these priorities frequently conflict with or compete with one another. In addition, priorities may vary depending on the department, the role, or the professional backgrounds of the individuals.
- Resource constraints
It’s possible that the team lacks some of the resources they require or that the project is utilizing resources that other stakeholders consider crucial to their projects. Resource competition is common in organizations and can lead to conflict.
- Breakdowns in communication
Effective communication between stakeholders and the project team is crucial for everyone to achieve their objectives and for the project to be successful. When there are communication breakdowns, the project may be delayed, or the team may not receive the necessary information. Without deliberate communication, stakeholders might unintentionally hinder the project’s success.
- Stakeholders are resistant to sharing information.
At times, important project sponsors are more focused on their success and fail to promptly or completely provide the stakeholders with the required information. As a result, stakeholders may attempt to disrupt a project unintentionally or on purpose.
- Potential implications of conflict with a sponsor
Conflict with project sponsors may have many consequences on the project management, such as these typical ones:
- The project’s progress is being slowed
- Reducing the effectiveness and timeliness of decision-making
- Putting team cohesion in jeopardy
- Undermining a project manager’s authority
- Fostering hostility and encouraging uncooperative behavior
- Creating a fearful environment for other stakeholders
- Obscuring the project’s vision
Methods for dealing with common stakeholder conflicts
Methods for dealing with common stakeholder conflicts
- Stakeholder analysis
Stakeholder analysis can offer insightful information and guidance, just as project managers must carefully examine resources and specifics. It can be helpful to respond appropriately by taking the time to consider how stakeholders affect the project’s progress.
By conducting a stakeholder analysis, one can learn how to control expectations, channel stakeholder influence toward project objectives, and deliver the information and updates that stakeholders expect from their team.
- Identify stakeholders
One must first identify the stakeholders to analyze them effectively. List every stakeholder that comes to mind, then include more individuals and organizations as necessary. As stakeholders, all parties involved in the project, those with authority over it or an interest in its success, should be listed.
- Prioritize stakeholders
The list of stakeholders can then be ranked according to impact, interest, and power. For instance:
- Key stakeholders: This first group heavily influences and controls the project. This group is frequently accurate for executive leadership at the company.
- Primary stakeholders: The project immediately affects the key stakeholders. This pack may include team members, departments, and internal or external clients who stand to gain from the project’s outcomes.
- Secondary stakeholders: The secondary stakeholders are those who play a supporting role, are indirectly impacted or have a less significant stake in the project.
Understand the key stakeholders
A few stakeholders are usually critical to the project. Key stakeholders invoke more power and may have a more significant stake in the project’s success than primary or secondary stakeholders. For example, key stakeholders could include their boss, company executives, or team leaders.
Finding the key stakeholders and understanding what they need can help keep the project on track because they may control important resources, have a significant impact on the project, or grant the necessary approval.
Create a communication plan
With a communication plan, project leaders will be better prepared to manage their stakeholders on the fly and keep the project moving forward.
- Create your communication strategy based on what the project leader knows about their stakeholders.
- Keeping track of what the stakeholders require from themselves allows project leaders to stay organized and focused on managing the project.
- Gaining the stakeholders’ trust is essential once the developed strategy has been implemented. Rather than dictating the project to them, make each stakeholder a priority – as appropriate – and give them space to contribute.
Final Thoughts
Different stakeholders in the project have different expectations. Project managers should look for potentially hazardous situations when those expectations might clash. Then, they must address and resolve the conflict or risk endangering the project and themselves.
Resolving stakeholder expectations conflicts is always linked to project success. Furthermore, using various forms of communication among the project team, such as senior management and stakeholders, increases the likelihood of mutual understanding. These techniques help project managers align stakeholder expectations and reduce the possibility of project distress.
Feel free to check out my discussion on this topic with Thomas Walenta in YouTube
For any questions related to your Project Management career, training, and certifications, you can book an obligation free 15 minutes session with me by visiting http://talktodharam.com/
You can subscribe to the vCare Project Management YouTube Channel to catch future videos of our Q&A series and certification success stories: https://bit.ly/2YF0wJl
You can subscribe to and follow my podcasts and interviews with Project Management Experts on YouTube at https://bit.ly/2NDY8wd
Recent Comments